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Chapter 8

Chapter 8 is all about audience segmentation and analysis. Audience segmentation is the process of categorizing people into certain groups based on specific criteria. This is really important when running a social media account because each group of people should be marketed at in specific ways. For example, you wouldn't target younger males the same way you would target older males when it comes to clothing.

I found this chapter interesting because I can use this information now for my mom's bridal and formal store. I run her social media most of the time and this will help me target the people I need to. Our target audience is high school females through around age 35. With having a larger target audience, we need to do audience segmentation to know exactly how to reach the people we want to. We shouldn't market to newly engaged women looking for bridal gowns the same way we would market high school students looking for prom and homecoming dresses.

I also feel when you have audience segmentation under your belt, the customers can feel like they have a more personal connection to the business because it relates more to them specifically. I know I always shop places that market clothes people my age wear.

Knowing about audience segmentation can potentially help a business grow in a way you wouldn't imagine. I think having this information would be very useful to every business ever created.
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