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Chapter 3

In Chapter 3 we learned about personal and professional branding. Branding is important because you want your voice to be heard and you want it to be heard in your specific way.

Two examples we learned about were The Rock and Rosanna Pansino. The Rock has a very personal and family filled brand. He cares for his family a lot and that shows through all of his posts. He likes to update people on his everyday life so they can feel like they are a part of his life. Rosanna Pansino is a big vlogger and has created her brand through videos. 

There are many things to think about when creating your personal or professional brand. You really need to make sure it is true to you so your followers can know they are following an honest person. It is really hard to keep track of someone's social media when you know they aren't the same in person. We even learned about the components of personal brand. 

Personal brand is something that we all subconsciously think about when using social media every day. I know I do. I think about how I am portraying myself on every single post I post. I try to be sure my social media matches who I am in person and I want to be as honest as possible. This chapter was interesting to me because it explains something I always think about but couldn't put into words until now. This chapter was one I connected to and I learned more about how to make myself even more honest with my brand. 

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