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Chapter 7

Chapter 7 in "Social Media for Strategic Communication" talks all about how to write your social media posts. It explains that writing takes time and dedication. I never realized how much time and dedication you would need for social media until I started this class and had to keep up with a blog. These blogs are way more time consuming than I thought they would be, and I definitely have to think hard about what I am going to post.

One point that really stood out to me was understanding the difference between tone and voice. I think these two things get mistaken for each other a lot and I like that the book really pointed out the difference and explained them clearly. They are interconnected, but they are not the same thing. Brand Voice is the uniformity in selection of words, the attitude and values of the brand while addressing the target audience or others; whereas, tone is the overall voice characteristics you want to interject within the content you are writing.

I didn't realize there were different types of social media writing, but the post goes into on each one. I guess you never really pay attention to the specific types until something points them out like the book does. I like the insight you get about each one. I really think it could help me become a better social media writer because now I know how to veer my posts in the direction I want.
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