The next two chapters we read this week were Chapter 3 and Chapter 4. In Chapter 3 there were two points that I really agree with; be brief and be organized. The book touches on the "sweet spots" for the different social media pages and ways to organize your posts so they are easier to read, but it's also not too hard to figure out after using social media for almost nine years now.
I have found that the shorter the caption on my Instagram post or the shorter my tweet is on Twitter, the more reaction I get because it's easier to just quickly react to while people are scrolling through social media. However, I could see how a business would be able to use longer post because they do have more information to relay to their audience. The book states the sweet spot for tweets is 100 words, blogs is 500 to 1000 words and Facebook is two or three sentences.
I have also found when I post more organized and visually appealing posts, people will take more time to read it. That is what point No. 29 expresses from the book. It explains if your post is more than three or four sentences you might want to start using a bulleted or numbered list. This will help the viewer grasp the point without feeling like they are reading a book. The book also talks about the "too long; didn't read" effect and I even catch myself not reading posts because they were too long so this makes complete sense to me.
I talked about how I have already used these two tactics on my own social media, but one thing I read that was a big eye-opener was I can use one application to post to all of my accounts. I had no idea there were different applications like Hootsuite and Sprout Social to help organize when and where to post my posts. I have definitely decided to take advantage of these for my personal social media pages.
I have found that the shorter the caption on my Instagram post or the shorter my tweet is on Twitter, the more reaction I get because it's easier to just quickly react to while people are scrolling through social media. However, I could see how a business would be able to use longer post because they do have more information to relay to their audience. The book states the sweet spot for tweets is 100 words, blogs is 500 to 1000 words and Facebook is two or three sentences.
I have also found when I post more organized and visually appealing posts, people will take more time to read it. That is what point No. 29 expresses from the book. It explains if your post is more than three or four sentences you might want to start using a bulleted or numbered list. This will help the viewer grasp the point without feeling like they are reading a book. The book also talks about the "too long; didn't read" effect and I even catch myself not reading posts because they were too long so this makes complete sense to me.
I talked about how I have already used these two tactics on my own social media, but one thing I read that was a big eye-opener was I can use one application to post to all of my accounts. I had no idea there were different applications like Hootsuite and Sprout Social to help organize when and where to post my posts. I have definitely decided to take advantage of these for my personal social media pages.
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