Planning events can be tough but getting the word out can be easier than ever with social media. I would say most popular events are annual and the best way to get people to come to the next event is market your current event hard. "The Art of Social Media" does a good job of describing how to socialize events.
A couple points that stand out to me is creating a short hashtag that never gets old. For example, you could use a shortened version of your event name and the year. This was people can always remember what the hashtag is, and it keeps circulating. It wouldn't be hard to keep up with posts that are all using the same hashtag. You also want to stress the use of the hashtag. You want to use it for every post you post and have the people attending use it as well.
You can also provide a live stream of the event. This could be in form of a live video like on Facebook or even just a live stream of posts like tweets on twitter. This would help keep your audience outside of the event engaged and could potentially strike an interest so they come to the next one.
The most helpful way to market your event is having one or two people that solely work on social media. This way they are only focused on the updating instead of someone trying to do everything and forgetting to post about the event. This will keep your social media up to date and distraction free.
A couple points that stand out to me is creating a short hashtag that never gets old. For example, you could use a shortened version of your event name and the year. This was people can always remember what the hashtag is, and it keeps circulating. It wouldn't be hard to keep up with posts that are all using the same hashtag. You also want to stress the use of the hashtag. You want to use it for every post you post and have the people attending use it as well.
You can also provide a live stream of the event. This could be in form of a live video like on Facebook or even just a live stream of posts like tweets on twitter. This would help keep your audience outside of the event engaged and could potentially strike an interest so they come to the next one.
The most helpful way to market your event is having one or two people that solely work on social media. This way they are only focused on the updating instead of someone trying to do everything and forgetting to post about the event. This will keep your social media up to date and distraction free.
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