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Social Media @ SSY

This past week I was assigned to make a podcast interviewing a social media expert in my Principles of Social Media class. I decided to do my interview with my mom, Cyndi Newman. She is the owner of a small business dress boutique called She Said Yes! She purchased the business in August 2008 and has had social media ever since. She realizes the importance of social media and has a lot of experience using it, so I figured she was the perfect person to interview.

The five questions I asked her were:
1. What is your target audience?
2. What types of posts have you found work best for all social media?
3. Do you use different social media platforms for different reasons? Ex. Does Facebook reach a  different audience than Instagram? Or do they all reach the same audience?
4. How has social media changed the dynamic of your business?
5. What are some positive and negative effects of social media in your industry?

My podcast gives you all the answers so feel free to take a listen. Some answers were expected, such as the target audience being younger females, but other answers were surprising. It was fun getting to interview my mom because her business has always been very interesting to me, so I learned a little more about the social media side of her business. I hope you enjoy listening to my podcast and I also hope you learn a little bit about social media in a small business. Click here to check it out. 
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